Mobike: to what extent dockless design and digital technology impact mobike

نویسندگان

چکیده

Now the sharing economy has impacted entire Chinese market, including car sharing, bicycle umbrella and so on. The advent of Internet era brought hope to many these emerging industries, various digital technologies have provided companies with premise free development. But as far Mobike shared bikes are concerned, when they more freely easy park, impact dockless design combined technology will be worth pondering. This paper analyzes Mobike, at same time, it also focuses on (online payment, GPS system, app data). Finally, proposes a solution for Chinese-style that evolved from digital. Overall, Digital huge both positive negative. been acquired by Meituan, but I still discuss this article under original name thinking is first sharing-bicycle brand in although acquired, successful brand.

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ژورنال

عنوان ژورنال: SHS web of conferences

سال: 2023

ISSN: ['2261-2424', '2416-5182']

DOI: https://doi.org/10.1051/shsconf/202315301010